diAvenue is a fashion platform designed to create transparency and ensure ethical practices across the supply chain. It is a project initiated by FDMS Collective, an Innovation for the Good start up. Blockchain technology brings greater transparency to supply chains, track factory worker welfare and traceability of ownership in digital fashion. And the Sourcing mapping provides detailed view of each product’s journey. The New World we’re moving into uncompromisingly requires business and trade done in a completely ethical manner. We are championing transparency and traceability.